Faded Relationships

Final year project animation I created focusing on the impact phubbing has on modern relationships. The project combines illustration and motion design to highlight how digital distractions can affect real life relationships.

The project was developed from initial research and concept development through to final execution, focusing on storytelling, character design, and visual communication.

Faded Relationships

An early prototype developed to explore the initial concept, structure, and visual direction of the project before the final production stage.

Efficient Interiors Promotional Video

A promotional video for Efficient Interiors, filmed using a Canon camera and edited in Adobe Premiere Pro, combining clean visuals, dynamic editing, and a carefully selected soundtrack to showcase the brand’s services.

Beauty Standards Awareness Poster

A magazine style cover highlighting the unrealistic beauty standards through Barbie as an icon of perfection in today’s society.

Cinderella Typography book cover

A typographic book cover inspired by Cinderella, using repeated text within Adobe Illustrator to form the silhouette. The design focuses on type, composition, and hierarchy to create a clean, visually striking piece.

Digital Marketing Campaign – Beefeater Cotton Candy Gin

A digital marketing project created from the random words “cotton” and “gin”, where I developed and marketed a cotton candy flavoured gin product. The assignment included creating promotional visuals and branding materials designed to advertise the product across digital platforms. Created in Adobe Illustrator.

Sneaker Magazine Cover Design

A magazine style cover design inspired by sneaker culture, featuring the Air Jordan 1. The piece focuses on bold typography, layout, and illustration to create a clean, modern editorial look using Adobe Illustrator and InDesign.

Sneaker Magazine Cover Design

A social media advertisement post created as part of a digital marketing project promoting Converse Chuck Taylor All Stars. The brief focused on creating promotional content for a fashion/streetwear brand designed in Adobe Illustrator.

Deluxxe Petals

I created and managed social media content, promotional graphics, price lists, and Instagram videos for Deluxxe Petals using CapCut and Canva.

During college, I designed a Figma app prototype for Deluxxe Petals before officially launching the business, and later created the official logo in Adobe Photoshop.

Prototype created for educational purposes during college. Product images used were not my own.

EVENT PROMOTION

EDGM Event Promotion & Social Media Design

Managed the EDGM social media account and created promotional content for events across Instagram and TikTok. My role included designing graphics in Adobe Photoshop and Canva, editing videos in Adobe After Effects and CapCut, attending photoshoots, and assisting during artist interviews and event coverage.

The “Submerged” event poster featured in this project was also shared through a collaboration with The Sound House on their website and instagram page.